The Consulate General of Sri Lanka and the Sri Lanka Tourism Board (SLTB) are joining forces to ignite a surge in Australian tourism with a three-city roadshow kicking off on March 19th in Brisbane. Targeting Queensland, New South Wales, and Victoria, the initiative aims to capitalize on the skyrocketing demand for Sri Lanka's idyllic winter sun destinations among Australian travelers.

Travel businesses can request an invitation Click Here

Data paints a compelling picture: Google searches for Sri Lanka tours from Australia soared by 400% in 2023, reflecting a growing appetite for the island nation's pristine beaches, captivating cultural heritage, and diverse landscapes. Notably, Sri Lanka boasts a loyal following, with a remarkable 20% of visitors returning for repeat experiences.

The roadshow promises a dynamic mix of informative sessions and valuable networking opportunities. Attendees can expect insightful presentations from Sri Lanka Tourism, interactive Q&A sessions with industry leaders, and exclusive B2B one-on-one meetings. This platform provides Australian travel businesses with firsthand knowledge on new facilities, infrastructure advancements, and support programs designed to foster profitable partnerships with their Sri Lankan counterparts.

Australian Travel Businesses: Request Your Invitation to the Exclusive 2024 Sri Lanka Tourism Roadshow! Click Here

Leading the charge are Sri Lanka's tourism heavyweights. The Honorable Harin Fernando, Minister of Tourism, and Mr. Chalaka Gajabahu, Chairman of the Sri Lanka Tourism Board, will be present alongside key stakeholders, offering Australian travel agents unparalleled access to industry insights and strategic partnership opportunities.